In parallel, based on production, technical and stylistic know-how, an idea has been developed for men's and women's leisure clothing and footwear with a sport-inspired image and taste in terms of the selection of fabrics, colours and styles. The same know-how has been exploited to give a new thrust to the junior clothing and footwear collections, with the launch of the Air Zone line designed to maximise kids' comfort and health in all their activities. Underwear, stationery and cosmetics with Lotto branding are also manufactured and distributed under licence by third-party companies.

Lotto today distributes its products in 80 different countries, through independent sports article stores, specialised chain-stores and large stores with specialised sports departments. Special emphasis is given to developing corners and flagship stores, which are now as widespread in Italy as they are abroad.

In Lotto's history, major sponsorships have always been the keystones to success stories. This tradition continues today, in football with "Ballon d'Or" winner Andriy Shevchenko, the World Cup winning Brazil team captain Cafu, Clarence Seedorf, Luca Toni... It also forges ahead with teams, ranging from Fiorentina, Palermo, Udinese, Treviso and ChievoVerona in Italy, Borussia Mönchengladbach and Mainz in Germany, Real Zaragoza in Spain, Sochaux and Toulouse in France, NEC Nijmegen in Holland, the Pumas of Mexico City, as well as the Ukrainian, Colombian and Serbia & Montenegro national teams.

Sponsorships are used in tennis too, through Lotto's technical partnerships with the ATP, the WTA Tour and Wimbledon. The ATP and the WTA Tour are the top two associations in professional tennis and Wimbledon needs no introduction. Lotto has been present at the Italian Open in Rome for more than thirty years. Lotto has never missed the Grand Slam tournaments and the nine Master Series, and will be increasingly present at them. Felix Mantilla, Dominik Hrbaty, Davide Sanguinetti, Conchita Martinez, Sania Mirza and the winning ladies' doubles Ruano Pascual and Suarez, are just a few of over 120 tennis professionals who are now play using Lotto wear. The "double diamond" logo is thus seen in force on the professional scene, backed up of course by intensive local promotion campaigns, which bring countless footballers and tennis players to wear a series of products by Lotto.