UMBRO's
product range comprises apparel, footwear and equipment. All products
are sourced from independent manufacturers, principally located
in the Far East.
The
Group has been associated with football since the 1930's and its
relationship with leading national teams and professional clubs
now encompass exclusive endorsements and distribution rights for
playing kit, apparel and equipment. UMBRO currently supplies playing
and training kit to the England National Team and UMBRO's relevant
international licensees currently supply playing and training
kit to the national teams of the Republic of Ireland, Sweden and
Norway. UMBRO and its relevant international licensees currently
supply kit to leading professional clubs worldwide, including
Olympique Lyonnais (France), FC Santos (Brazil), Olympiakos (Greece),
Shanghai Shenhua (China) and Chelsea (England). The UMBRO brand
is also endorsed by high profile individual players including
Michael Owen, Michel Salgado, Deco and Alan Shearer.
Internationally,
the Group operates principally through a network of 47 licensees
who source and distribute products to sports retail customers.
The Group works closely with its international licensees to maintain
a global and uniform UMBRO brand identity.
Football
is the central theme around which all the Group's apparel, footwear
and equipment products are developed. UMBRO seeks to capitalise
on growth in the worldwide popularity and visibility of football
through continued association of its performance product lines
with national teams, clubs and players.
The
global markets for sports apparel and footwear increasingly overlap
with the leisurewear market and UMBRO is positioning its range
of product lines to benefit from this convergence.
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